Input
1
CAD model
You supply your existing 3D model - STEP, OBJ, FBX or similar formats. No rebuild, no separate 3D project. What your engineering department already has is the basis.
Nothing replaces
Interaction.
Your product in the browser.
Straight in the browser. No plugin.
No app store.
Your CAD model runs as real-time 3D straight in the browser — on every device. Your customer rotates, zooms, configures. You no longer have to explain a thing.
WebGL makes it possible. 3D graphics are hardware-accelerated and rendered in real time, just like in games, simulations or 3D software. By now, browsers support WebGL as well as they support images and video.
Live configuration
Videos captivate.
Interaction convinces.
Emotional buying decisions are the privilege of simple products. Beyond a certain level of complexity and price, photos and videos are no longer enough. Your customers want to understand – not to be dazzled. Interaction gives them exactly that: the control to convince themselves.
Touch it. Turn it. Decide.
How your product becomes tangible
Preparation
2
Preparation
We optimise geometry, materials and texturing for the browser. The result is a lean glTF model that runs smoothly on every device - with realistic materials, lighting, and animation where needed.
Configuration
3
Configurator
You shape the interaction: which details do you show? Which perspectives? Which information? Our interface lets you define how your product is experienced — without writing any code. Every change goes live immediately - like a CMS for 3D content.
- Loading screen with your logo and branding.
- Background - neutral, coloured or showing your own environment.
- Hotspots - clickable points on the model with descriptions, technical data or links.
- Camera settings - starting perspective, zoom limits and defined views at the click of a button, for a section view or the rear, for instance.
Delivery
4
Embedded as an iFrame
You receive a single snippet of code: an iFrame that your agency, your web developer or you yourself can drop into any website, web shop or landing page. Nothing to install, nothing to maintain. Hosting and updates are on us.
Your agency stays. Your CMS stays. Only your product presentation gets better.
FAQ
Frequently asked questions
Only the visible shell. We need no internal design, no tolerances, no manufacturing data — in other words, nothing that holds your know-how. You hand over the outer geometry that your customers already see at trade fairs and in product photos. You can strip the internals yourself, and on request we will also sign a non-disclosure agreement.
No. All we need is your raw CAD and a few photos of the real product. Anodised aluminium, powder coating, brushed stainless steel — we rebuild the materials true to the photos. That is our craft, not your work.
Yes. It is an iFrame that works independently of your environment and can be embedded by any web developer.
We update your 3D model as agreed, so your presentation always stays current. We discuss the effort case by case, depending on how often and how deeply things change. The more parts stay identical, the lower the effort. Just like in real production and development.
Yes, including gyro control on smartphones.
Roughly 3–6 weeks, depending on the complexity of your product.
Unlike most solutions, which are custom-programmed for every single product, we give you an interface that lets you define how your product is experienced: camera settings, background and lighting, hotspots with information, animations, colour and material changes. Every change is visible online immediately, just like in a CMS.
That is what hotspots are for: markers you place freely in 3D space yourself — by clicking directly on the model, without any programming. When a viewer opens a hotspot, a popup appears with your content: text, technical details or images, such as a close-up or an application photo. That way your product explains itself right where the question comes up — directly on the part.
Configurators with many variants and complex dependencies require custom programming. Our interface lets you configure simple variants such as colours or accessories yourself. For more complex configurators, just talk to us. We build custom modules for you, and the flexibility of our base version remains available to you on top.
Contact
Let's get
to know each other.
Your contact
Sebastian from the Koordinauten
Find out how your existing 3D model becomes a clear, browser-based product presentation.
Option 1Meeting
Intro meeting
A first conversation about your product, where it is used, and how an interactive 3D presentation fits into your sales process or your website.
Time frame · 30 min
Option 2Email
Simply by email
You already have a 3D model and want to get started right away? Write to us – we will get back to you as soon as possible.
kontakt@interaktion-wirkt.de